What we shipped.
Alva Digital Downloads is a Shopify app that delivers digital files, license keys and private links to customers automatically after purchase. This page is every feature, fix and improvement we've shipped — reverse chronological, newest first, no marketing gloss. Built for merchants who want to see exactly what's changed, when, and why it matters.
-
Email
Custom sending domains
Merchants can now send delivery emails from a verified branded domain. DKIM and Return-Path are set up from the Alva admin, and every download email lands in buyer inboxes with the merchant's own sender identity.
-
Delivery
Order status download access
Customers can now open their digital downloads directly from the Shopify order status page and related surfaces — no more lost links, no more support tickets asking where the file went.
-
Links
Link-only product delivery
Products can now deliver secure external links — private Drive folders, members-only pages, course URLs, Discord invites, or any gated destination — instead of a file.
-
Security
Per-link access rules
Set visit limits and expiry windows per delivered link, including fixed-date expiration. Access auto-revokes on refund.
-
Licensing
Tag-based license key pools
License keys can now be grouped with tags and mapped to products. Makes entitlement management for stores selling dozens of license-based products far cleaner.
-
Licensing
CSV import and key generation
Bulk-import existing keys via CSV, or let Alva auto-generate them per order. Inventory management for license-based products is now a one-minute job.
-
Licensing
Low-stock license alerts
Threshold-based alerts warn merchants before a license pool runs dry, so customer fulfillment is never blocked waiting for a restock.
-
Personalization
Personalized order fulfillment
Made-to-order digital products — wedding invitations, custom portraits, bespoke artwork — now flow through a smoother per-order file upload and auto-delivery workflow.
-
Branding
Branded download page controls
Customize colors, copy and layout for the customer download page. Every touchpoint between checkout and file delivery now carries the merchant's brand.
-
Email
Per-product email customization
Configure delivery email content on a per-product basis. Useful for multi-brand stores and catalogs where different products need different tone or instructions.
-
POS
POS email capture delivery
In-store Shopify POS purchases now capture the customer's email at the register and trigger automatic digital delivery — a first-class experience for conventions, pop-ups, and retail.
-
Migration
WooCommerce migration support
Migration tools help import legacy WooCommerce digital customers and purchase records directly into the Alva workflow on Shopify.
-
Migration
Etsy sync mapping improvements
Bulk matching for Etsy-synced products dramatically speeds up setup for merchants running both platforms during migration.
-
Automation
Expanded Shopify Flow coverage
More triggers and actions for Shopify Flow enable deeper automation — approve/reject orders, grant or revoke access, resend emails, tag customers — all from the visual editor, no code.
-
Security
Fraud review queue controls
Merchants can hold and review suspicious purchases in a dedicated queue before any file or license key is released — the full fraud-review experience baked in.
-
Security
Secure expiring download URLs
Every delivery link is now signed and time-limited. Dramatically reduces unauthorized sharing and gives merchants control over how long a link stays valid.
-
Security
IP-based download controls
Track and limit downloads by IP address — a lightweight but effective layer of protection for paid digital content.
-
Delivery
Universal file type delivery
Alva delivers any file type — PDFs, videos, audio, archives, 3D models, code, fonts, Procreate brushes — with a single upload path. Files up to 20 GB per single file on paid plans.
Ready to ship digital products?
Install Alva on Shopify in under 90 seconds. Unlimited bandwidth, multi-channel delivery, AI-powered fraud protection, and branded emails. The 14-day trial only starts after your first live order.